Friday, 20 August 2010

Google's Most Chilling Big Brother Scenario Yet



Plenty of people have worried that because of the amount of information Google knows about people, it could become an Orwellian Big Brother. Google CEO Eric Schmidt (pictured) recently took a look at Google's future and it even surpasses that of an Orwellian nature.

Mr Schmidt was interviewed recently by the Wall Street Journal and the interview was a wide ranging one, from the success of Android, to Google's controversial stand on net neutrality and beyond.

The most interesting and most frightening was Schmidt's vision of the future of Google's search capabilities. It appears the day is coming when the Google search box will no longer be at the centre of our online lives. Then what? This is what Mr Schmidt has to say about it:

"We're trying to figure out what the future of search is," Mr. Schmidt acknowledges. "I mean that in a positive way. We're still happy to be in search, believe me. But one idea is that more and more searches are done on your behalf without you needing to type."

"I actually think most people don't want Google to answer their questions," he elaborates. "They want Google to tell them what they should be doing next." (My emphasis)


His last sentence is the most chilling. Do read the whole article. One of my technically minded readers sent this to me this morning. No use for Mac users but perhaps is helpful to use of you who use PCs.

17 comments:

Apogee said...

Hi SR. Some people may worry where Google is going with the information it is collecting.
However, there is no doubts and lots of worries where THIS lot is going.
http://subrosa-blonde.blogspot.com/2010/08/eu-mass-surveillance-project-revealed.html

Witterings From Witney said...

Saw your post heading on twitter and thought Google, while street mapping, must now be photographing everyone's knickers!

subrosa said...

Aye Apogee, I don't think many of us are taking this as seriously as we should. Wakey wakey folks.

subrosa said...

My knickers are available for photographing any time WFW. My rate is £500 an hour with minimum fee of 2 hours (£1000).

Bugger said...

In or out

Dioclese said...

Must be a former consultant. Only a consultant could talk such arrant nonsense with such absolute conviction.

JJ said...

Well there're not going to photograph me in my new fluorescent nappies - so there!

AntiCitizenOne said...

I wouldn't worry too much about this...

If "Hi, it looks like you're writing a letter" makes you smile you'll know why it's DOOMED.

subrosa said...

Don't understand your comment at all Bugger.

subrosa said...

Quite possibly or someone who's made too much money far too easily Dioclese.

subrosa said...

Surely someone somewhere can built something equivalent to a fire wall to avoid this kind of personal intrusion JJ.

Witterings From Witney said...

"Don't understand your comment at all Bugger."

Is that a polite way of saying: ****** off?

subrosa said...

It's scary ACO. They already hold so much information on us and we can't even gain access to it.

Rightwinggit said...

If you're using firefox, try the Ghostery add-on..takes care of all tracking cookies!

subrosa said...

Rightwinggit, thanks. I use Safari for Mac and haven't come across anything for it as yet.

muddypaws said...

SR,

Your readers might want to consider using the search engine Ixquick, oh and while they are at it have a look at their current campaign against EU "declaration 29" which, as I understand it, is about making the retention of searches compulsory.

subrosa said...

Thanks for that muddypaws, I'm sure many of them will take your advice (including myself).

Related Posts with Thumbnails