The first television advert for unplanned pregnancy advice will be screened tonight. It's said Christian bodies are outraged and are considering legal action to stop the broadcast.
Marie Stopes hopes its advertisement for unplanned pregnancy advice will raise awareness of sexual health. It comes after a study found less than half of UK adults knew where to go for advice in the event of an unplanned pregnancy other than their GP.
The director of the Christian Legal Centre slammed the commercial as an advert for the 'destruction of human life'. Its director said: "Members of the public will be enraged that such adverts are allowed to be beamed into their living rooms, especially as early as 10.10pm, when very many teenagers are around."
Surely that the point of the advertisement - to target teenagers.
I know a little about the work of the Marie Stopes organisation and have found it most professional and staffed by those who are extremely well informed in all areas of sexual health. The advertisement is not in the least offensive and quietly informative.
Sex education in schools hasn't helped decrease the number of teenage pregnancies much over the years; neither has it influenced the cases of STDs. Perhaps it is time the real experts became involved and if that necessitates the use of television advertisements I'm all for it.
Iain Dale has a breakdown of the latest Department of Health figures for abortions in England and Wales 2009. What is interesting is that 6,643 abortions for non-residents were carried out in hospitals and clinics in 2009. It's not my intention to start a debate about abortion. Suffice to say I am very firmly pro-choice even after listening to all sides of the argument over the years.