As many as one in ten Glaswegians are prepared to seek treatments such as Botox injections to improve their appearance.
Modern cosmetic treatments, such as liposuction and breast enlargements, are growing by up to 20% a year in Scotland. One of 13 big cosmetic centres operating in Glasgow released figures yesterday and they showed that in the current financial year its facial and abdominal procedures in Glasgow were up 66% on 2009. Surgical procedures were up 16%.
Precise numbers of patients are hard to come by because the sector is unregulated. There are estimated to be at least another 50 small, shop-based businesses in Glasgow offering walk-in cosmetic procedures of all kinds.
The most popular treatment is Botox at about £200 for one treatment to remove frown lines. Breast augmentation, costing about £4,300, is the most popular surgical procedure.
Next time anyone you know says they're off to Glasgow for the day, check them out closely upon their return.