According to Toby Helm in yesterday's Observer, the rise of social networking sites, such as Facebook on the internet, has caused an enormous change in politics.
The main UK parties are devoting almost as much of their attention to how to turn the internet's power, reach and speed to their advantage, as they are to actual policy.
The internet will bring opportunities but also dangers. It will help make election 2010, as Professor Anthony King of Essex University predicts "the most unpredictable since 1974". Politicians will for the first time in a campaign be able "to talk directly to voters" through mediums such as podcasts and blogs, bypassing the traditional media. Cameron has been doing this since 2006 on webCameron, while Brown now puts out his own regular weekly podcast (which I hasten to say I've never watched).
If the SNP get their act together and revamp their website to make it appealing, that could be a great asset for the independence cause. Just a thought.