Wednesday, 26 November 2014
Why Do Charities Use Global Profit Making Companies To Organise Fundraising Events?
For the past few years there has been a cycle race here in Perthshire called ‘Marie Cure Cancer Care Etape Caledonia’.
It involves over 5,000 cyclists and they undertake the 81 mile course which passes through some breathtaking views.
It hasn’t been without its critics though as some people object to local roads being closed. In remote areas it’s understandable people feel trapped and some have taken extreme measures in protest. Although I disagree with such actions I can sympathise with the disruption such road closure events make in areas where there is only one route in and out of a community.
Most people have accepted the inconveniences because the participants were riding for the Marie Curie Cancer Care charity and assumed all, or most, of the entry fees would be given to this reputable cause. On the sponsorship page of their website there’s nothing to indicate that only 10% of places booked are permitted to be used for fundraising purposes. The entrants still pay their fee (£70 in 2015) and the profits from their entrance fee goes to one of the richest showbiz and sport talent agencies in the world, IMG. Not a penny goes towards Marie Curie Cancer Care.
The only entrance fee profits which go to the charity are when all the 500 places are sold 50 ‘gold bond’ places become available. The writer of the article can’t discover how much of the entrance fee the charity made this year as IMG will not disclose the cost of overheads but he’s certainly disappointed that Marie Cure ‘feels the need to use a pan-global, profit-driven event management group to run their Etapes’. I agree.
In past years some of my acquaintances have contributed towards this event by volunteering to assist and although necessary travel expenses could be claimed, none has done so. This year I think it will be very different. My physiotherapist has donated her skills free of charge to this event for 6 years and has emailed the organisers to say she is withdrawing her labour for 2015. She’s well known in Perthshire and intends to spread the word.
Should there be an Etape cycling event in your area perhaps you could let your friends know that should they decide to volunteer they will be lining the pockets of a global profit-making organisation and not the Marie Cure charity.
It’s time the Marie Curie charity had a rethink on who they use to assist with fundraising events. I’ve no answer to the question I asked in the title other than the administrators of their fundraising section are quite content with the current arrangement.