Above is a photograph of the Somerset Hospital in Cape Town. On the roof of the building you can see part of the BBC's World Cup studio.
Will it surprise you that the structure in the red casing, on the outside of the building, is a new lift the BBC are building on the side of the hospital for their star presenters to access their presentation suite? Thought not.
The hospital was happy to let presenters such as Gary Lineker, Alan Shearer, Alan Hansen and Lee Dixon use the stairs but the BBC is understood to have been concerned about the hospital's reputation as a leading centre for the treatment of gun crime and other violent attacks. The building has several internal lifts but they only reach the fourth floor. By building a new lift to the roof, the BBC has ensured that its staff will be separated at all times from the public.
The cost of the new lift is tens of thousands of pounds and the pentagon-shaped glass studio on the roof is said to have cost £1 million. It is to be flat-packed and removed after the tournament ends.
The BBC is sending 295 staff - double that of ITV - to the tournament and has shipped over an open-topped bus to use outside for broadcasts. Also it has a block booking for 45 key staff at Cape Town's Mandela Rhodes Place hotel, where rooms cost up to £500 a night.
Why did I think the BBC would curtail their expenditure after the embarrassing costs of the Beijing Olympics? A leopard never changes its spots. Although I'm against privatisation in many cases, is it time for the public to demand the privatisation of the BBC?