From July, all packaging of organic food must display the new 'Euro-leaf' (left above).
Brussels officials say the green image must appear on all pre-packed organic goods produced in Europe starting from this summer. The green leaf design will appear on tens of thousands of products ranging from milk and bread to chocolate and bottles of wine.
The Soil Association, which certifies the bulk of organic goods produced in the UK, said its own logo would continue to appear on thousands of goods in tandem with the Euro-leaf.
The European Commission assessed 3,500 competition entries before shortlisting three organic logos for a public vote which finally chose the Euro-leaf, designed by a German student, as the winner.
"It's a nice elegant design and I look forward to buying products carrying this logo," EU commissioner for agriculture Mariann Fischer Boel said.
Have these people nothing more to do that sit in Brussels gazing at graphics which will do nothing to improve anyone's quality of life?
This will increase the cost of organic food of course. The Soil Association logo is black and white but to introduce a colour into the printing process will cost the packaging company more. I want to know what country my food comes from and this leaf symbol will do next to nothing to assist me with that.
Expect more of the same nonsense regulation because rumour has it that 'Europe is slumped in a mood of unusually persistent gloom' and high heid-yins are saying 'Europe suddenly seems to matter a lot less in the world.'
We're at war and the best the EU can do is decide our food needs a green leaf to identify it. Let's get out of this costly talking shop.